One-on-one coaching
Business planning, accountability and honest feedback, built around how you actually work. A single session, six weeks, or three months.
Explore one-on-one coachingDraw A Door® Business Coaching
Coaching, training and straight-talk strategy for real estate agents and business owners who are ready to break the rules they didn’t know they were following. Built on more than 24 years in Arizona real estate.

The new book · Pre-order now
The Business Owner’s Guide to Breaking the Invisible Rules That Hold You Back
Every business runs on rules nobody wrote down: what you’re allowed to charge, who you’re allowed to call, how big you’re allowed to get. Most of them were never real. They just went unquestioned.
Butch shares what 24+ years of building businesses taught him about spotting those walls and drawing your way through them.
The method
Most agents don’t need another script to memorize. They need a clear head, a sharper toolkit, and a plan they’ll actually follow on a Tuesday afternoon.
Spot the invisible rules holding your business in place, and decide which ones you’re done with.
Consultative conversations, smarter prospecting, and practical tools that save real hours.
Simple weekly systems and accountability, so good ideas turn into closed transactions.
Ways to work together
Business planning, accountability and honest feedback, built around how you actually work. A single session, six weeks, or three months.
Explore one-on-one coaching
A collaborative, strategic roundtable series. Meet twice a month with committed agents, in person or on Zoom, for a set topic and an open forum on what you’re facing now.
About The Agent Lab
Mindset, Skillset and Effective Action training. Skills and actions to take your business to the next level.
See the PlaybookDirect access to an experienced coach for marketing, pricing and deal strategy when a transaction gets complicated.
How it worksContinuing education through the Draw a Door® School of Real Estate and Desert Sage Seminars, plus live workshops on prospecting, tools and mindset.
See the class calendarPolicies, systems and agent development for brokers and team leaders, from someone who has run a brokerage.
Team & brokerage consulting
Meet your coach
Butch has spent more than 24 years in Arizona real estate as an agent, a broker and a broker-owner. He has listed and sold homes, recruited and trained agents, written brokerage policy, and taught continuing education to agents across the Valley.
Being a top producer was never the point. Serving clients was. Draw a Door® brings everything he has learned into practical coaching for people who want a business that runs on purpose instead of on hope.
Kind words
After coaching with Butch I had my best year ever in real estate, in spite of a cooling market! He works with you to find out what works and how you can use your own unique skills to maximize your business.
The knowledge and skills I learned provided the foundation to grow my business from two transactions my first year to over $5 million in sales in my second.
I’ve been an agent for over 20 years and I learn things from a new perspective every time I take a class with Butch.
Upcoming classes
Classes are offered through the Draw a Door® School of Real Estate and Desert Sage Seminars. Need credit today? Take a class online.
Start with a free Key Difference consultation. We’ll look at what’s in your way and find your next step.